With you every step of the way
At FirstLight® Home Care, our home care franchise owners may go into business for themselves and to help others, but they’ll never be by themselves. We believe that comprehensive training and a reliable support system are the foundations for building a strong home care business. Our company’s success relies on the success of every one of our franchise locations, from the owners to the managers to the caregivers. That’s why we set you up with everything you need to provide the highest level of care.
Our comprehensive ongoing training and support include:
- Online and in-person training that gives new owners hands-on learning of home care best practices as well as the FirstLight operating system and business model.
- Virtual support and on-site visits to your location from our Business Development Directors, our boots on the ground support team. They’ll offer guidance on everything from recruiting, networking, and business planning to marketing and overall growth.
- Nimble, proactive support when unexpected events impact our industry and your business, such as Covid-19. Our support team is agile, responsive, and committed to collaborating in order to provide the best solutions.
In addition to the above support, our team is always here for you if you have questions, concerns, or problems – before, during, and after the launch of your home care business.
Your dedicated launch specialist
FirstLight also provides new franchise owners with their very own Launch Specialist, who will guide then through their first nine months in business. From attending FlightSchool, our robust training program for new owners, to providing weekly support, they’ll be by your side to make sure you are fully confident with your new endeavor. They’ll also be with you every step of the way when it comes to operations, networking, marketing, and general best practices that help launch and grow your business.
Financing assistance & cash flow support
FirstLight has relationships with Live Oak Bank and FranFund and can connect new franchise owners with financing options. Our senior care franchise opportunity is a low-cost investment with an “all in” investment of around $175,000. For veterans, we offer a 20% discount on the regular initial franchise fee in acknowledgment and gratitude for their sacrifice and service.
We also offer our owners assistance with managing cash flow, which is why our royalty structure is 5% of your monthly revenue, based on collected revenues, not as revenues are billed. Our team will also offer accounts receivable support to help navigate the waters of the third-party payer environment.
Marketing your home care franchise
FirstLight wants to make sure everyone in your community knows who to turn to when they or someone they love requires in-home care services. We provide you with a wealth of marketing guidance resources so that you can get the word out about your franchise. Whether you have experience in sales or are brand new to marketing and advertising a business, you’ll be set up with everything you need to spread the word about the compassionate services you provide. As the demand for non-medical in-home care increases, there is a great opportunity to grow your client base and your business. This is exciting for you as an owner and for the community that you serve.
Ongoing Support
We provide world-class service and support to our Franchise Owners, helping them to continually refine and grow their home care businesses. FirstLight’s Culture of Care centers the client-caregiver relationship around tenets such as quality of life, personal ambitions, and respect for diversity—a unique differentiator in the in-home care space. Additionally, a comprehensive technology suite and dedicated support team streamline franchisee operations, relationships to national alliances keep franchisees on top of industry best practices, and a leadership team defined by 160-plus combined years in the home care franchise space tirelessly drives FirstLight forward.